Reduce translation costs by automating the localization workflow

Alchemy Software Development and STAR Technology jointly unveil new technology to automate the localization of software applications

DUBLIN and BOEBLINGEN – March 7, 2003 – Alchemy Software Development and STAR Technology & Solutions, announced at the LISA Conference in San Francisco, the availability of the world's first software localization workflow solution. This is the first joint product release from both companies, since they signed a technology and co-development agreement in November of last year. The STAR Proactive Work Flow solution is now fully integrated with Alchemy CATALYST™:Server Edition which focuses on automating the translation, engineering and testing of software applications. With the integration of Alchemy CATALYST™ 4.0, the premiere software localization technology and STAR Proactive, the most flexible workflow management technology, enterprises can now improve their time-to-market and reduce their localization costs using these market leading localization technologies.

“The trilogy of product localization is the translation of help, software and documentation”, said Tony O'Dowd, CEO and President of Alchemy Software Development, “with the release of STAR Proactive with the Alchemy CATALYST™ 4.0:Server Edition, enterprises can now deploy the same localization technology for all aspects of their localization workflow. Traditionally, companies have used different technologies and processes for each element of their localization process.”

“Using STAR Proactive helps reduce the complexity of localization”, said Matthias Zeitler, VP and CTO of STAR Technology & Solutions ,“whereas traditional translation memory technology reduced the translation costs, STAR Proactive achieves this and also reduces the transaction costs inherent in the localization process. On a recent project, we estimated that we reduced the localization costs by 40% using this new technology.”

The two products, Alchemy CATALYST™ and STAR Proactive, which are established leaders within the Localization technology sector, will be offered as an integrated localization solution. It combines flexible, scalable and customizable workflow technology with integrated translation environments covering all the major documentation, help, internet and software application file formats. Enterprise will achieve long-term savings by utilizing existing resources with greater efficiency. It will optimize customer and supplier management, shorten project processes significantly by automating routine tasks, and improve reporting and billing functions.

Alchemy Software Development Limited
Alchemy Software Development is the market leader and pioneer of Software Globalization Solutions. Multinational enterprises developing applications for Java, Windows9x, NT, ME, 2000, XP, SymbianOS, .NET, and XML, use Alchemy technology to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

Alchemy's technology is designed to boost the efficiency and quality of globalizing software products and is used by software development and globalization companies worldwide. With over 8,000 licenses installed worldwide, Alchemy CATALYST™ is used by translators, software engineers, quality assurance specialists and project managers and is referred to as the Gold Standard in Localization.

Corel Corporation Limited holds a 24.9% stake in Alchemy Software Development Ltd. Alchemy Software Development has offices and facilities in Canada, Europe, Asia-Pacific and the United States.

For more information on the company and its products, please refer to www.AlchemySoftware.ie

About STAR Group
The STAR Group is among the world's five largest globalization businesses. Founded in 1984, STAR today numbers more than 650 employees in 33 offices situated in 25 countries on four continents.

For more information on the company, please refer to www.star-solutions.net.