Alchemy CATALYST™ makes benefits of visual localization available to on-line help localization professionals

Alchemy CATALYST™ 7.0 offers a new choice for online help localization project teams

DUBLIN and SALEM – March 10, 2007 – Alchemy Software Development Limited, the world leader in visual localization solutions, today announced the release of Alchemy CATALYST™ 7.0, the newest generation of the world's most popular visual localization technology. This new release delivers over 100 new enhancements and the great productivity benefits of Total Visual Localization is available to the On-Line Help localization professional.

Alchemy CATALYST™ 7.0 supports all aspects of the localization workflow, from translation, engineering, testing and project management. Using Alchemy CATALYST™ 7.0 you can enjoy:

• Huge Localization Costs Savings: Using Alchemy's ezMatch™ Translation Memory technology, ensures that you never translate a sentence twice and it can be re-used several times. This improves productivity and results in significant translation savings. Additionally, since ezMatch™ technology also re-uses layout information, you also enjoy significant productivity gains in localization engineering and testing. Savings of 50-60% are possible depending on the quality of your translation memories.
  
  
• Higher Quality Translation: Alchemy CATALYST™ hides the complexity of underlying technology and file formats, presenting text for translation in highly visual and contextually rich editing environments. This enables the translator focus on the accuracy and precision of their translations, helping organizations improve the quality of their software applications and improving their corporate brand image.
  
  
• Rapid Return On Investment: Organizations that have deployed Alchemy CATALYST™ within their localization workflow have enjoyed savings on direct translation costs combined with productivity gains in engineering and testing. Coupled with faster release times to international markets, these benefits make a rapid return on investment a certainty. In a typical deployment, a return on investment can be achieved in three to six months or shorter.

“High-quality translation of software and online help systems is crucial to the success of multi-national companies.” said Tony O'Dowd, CEO Alchemy Software Development, “Today's highly competitive markets require solutions that lower overall costs, reducing time-to-market and improving quality. Alchemy CATALYST™ 7.0 broadens its file support and can now work directly not just on software files but also online help systems. Using our unique visual editors and an intuitive user interface, it compliments the work of localization professionals helping them work more efficiently and produce higher quality translations.”

“Alchemy CATALYST™ 7.0 is a total visual solution for the localization industry”, said Enda McDonnell, Chief Architect Alchemy Software Development, “We are now extending our technological reach into the online help market and feel just as visual development tools improved developer productivity and efficiency, Alchemy CATALYST™ will do the same for on-line help translation teams”

Alchemy CATALYST™ 7.0 is enhanced in all areas to provide improvements in languages covered, performance, productivity, usability, standards support and greater functionality with the next generation of TRADOS enterprise product technologies.

Alchemy CATALYST™ provides more than 100 enhancements over Alchemy CATALYST™ 6.0 and provides a truly visual environment for the localization and engineering of digital content and Microsoft desktop, internet and mobile applications.

• NEW! Comprehensive .NET Solution: Only Alchemy CATALYST™ 7.0 supports all versions of the Microsoft .NET framework. Whether you're working with MS .NET 1.0, 2.0 or 3.0, Alchemy CATALYST™ provides the only complete .NET solution on the market.
• NEW! Alchemy Layout Manager: Automatically create localized layouts for applications using Alchemy Layout Manager. This award winning technology is fully integrated with Alchemy CATALYST™ 7.0, providing a series of visual tools to dramatically reduce product cycles and significantly increase engineering productivity.
• NEW! Online Help Localization Solution: Struggling to manage thousand of individual online help files? Struggle no more! Building on the success of its visual HTML environment, Alchemy CATALYST™ 7.0 fully supports the visual localization, engineering and testing of compiled online help systems. Our visual solution processes compiled help files directly so you can avoid the complexity of handling thousand of individual help files, streamlining your help localization process and reaching markets quicker.
• NEW! Java Support: Go binary with JAVA! Alchemy CATALYST™ extends its JAVA platform technology with the additional support for binary .JAR and .class archive files. Avoid the pitfalls and complexity of translating individual resource bundles and work directly on the compiled binary to reduce your project cycles and localization costs.
• NEW! Comparison Expert: Determine the scope of change between revisions of your project instantaneously! The Comparison Expert instantly identifies differences between project revisions and allows you to visually see what has been added, removed or changed in your projects. An essential visual tool for project managers and engineers that need to identify changes between project revisions.
• NEW! Analysis Expert: Calculate the number of segment matches between project TTKs and Translations memories, count unique and repetition words and determine how many fuzzy matches can be re-used. The Analysis Expert works with all industry standard TMs (TRADOS TMW, SDL TM Server, TTK, TMX, XLIFF, TXT) to determine how you can maximize the re-use of previous translations and reduce your cost of translation further!
• NEW! RESX Environment: Alchemy CATALYST™ 7.0 comes with a completely new and advanced RESX environment that includes our award winning Alchemy Layout Manager™ technology. 3rd party user controls can be dynamically mapped on the fly for display purposes and you never have to layout your translations. A must for any localization team that is embracing this new Microsoft development platform!
• NEW! Performance, Productivity and Usability Enhancements: Alchemy CATALYST™ 7.0 sees major changes in the user interface which drives more productivity for translators, engineers and testers. As an example, engineers can now navigate the inheritance hierarchy of .NET applications; translators can quickly determine how consistent their translations are; inline tags can now be dragged and dropped onto your translated work. Less engineering and testing is now required for content files since these are all now worked-on in true-visual editors.
• NEW! Translation Alignment: Alignment has just got smarter! Use Translation Alignment to harvest your existing translations and build fully aligned TMs from various different sources. Alchemy CATALYST™ 7.0 can now intelligently align any file format within a project TTK. It uses an intelligent alignment algorithm to determine suitable alignment candidates and automates almost all of what was previously a labour intensive process.
• NEW! QuickFind technology: Quickly locate segments in your project using QuickFind and store your results in the workspace window. This allows greater flexibility in the manipulation of search results and improves engineering and translation consistency.
• EW! Export Project Expert: Export project ttks to virtually any known TM format. Use the new Export Project Expert to seamlessly transfer content from Alchemy CATALYST™ to other formats and re-use your translations in 3rd party workflow or CMS systems.
• NEW! Complete open standards support: Increased compatibility, no matter what the format, including XLIFF, XML, TMX and all TRADOS desktop and enterprise technologies.

Alchemy Software Development Ltd. Has its headquarters in Dublin, Ireland at Harcourt Business Center, Harcourt Street, Dublin 2.

About Alchemy Software Development
Alchemy CATALYST™ is the world's most recognized visual localization technology. 80% of the world's largest software companies use Alchemy CATALYST™ to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

With over 12,000 licenses worldwide, Alchemy CATALYST™ is the dominant visual localization technology among professional development companies, localization service providers and global technology leaders such as Siemens, Corel, Philips, Canon, JD Edwards, VistaTec, Bowne Global Solutions and SDL.

Alchemy's technology is designed to boost the efficiency and quality of globalizing software products and is used by software development and globalization companies worldwide. With over 12,000 licenses installed worldwide, Alchemy CATALYST™ is used by translators, software engineers, quality assurance specialists and project managers and is referred to as the Gold Standard in Localization.

Alchemy Software Development has its headquarters in Dublin, Ireland at Harcourt Business Center, Harcourt Street, Dublin 2, and has offices and facilities in Europe, Asia-Pacific and the United States.

For more information on the company and its products, please refer to http://www.alchemysoftware.ie/